Categories and relationships
Advigator identifies category and parent-child relationships for each ASIN to create a campaign for each parent-ASIN and includes its variants within it. If you have a catalog with duplicate ASINs and variants not set correctly, we can still group similar titles.
Single product campaign
Creating a single campaign to promote different products is a convenient solution but not ideal. This because a keyword, specific to a product, is used to advertise others as well, worsening overall performance. Advigator automatically creates a campaign for each parent-ASIN to have precision in targeting and isolate the performance at product-level.
Through bulk operations, you can change budgets or add an exact negative keyword on an entire category of products. It will make you easy to clean up data for large catalogs and refine targeting.
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